This brand is a descendant of the first authentic Japanese jeans brand “CANTON” that was born in 1963, and is known only to those in the know. The reason why it is called “ONI Denim” is because of the rough texture of the fabric, which goes beyond the normal range. It is a unique masterpiece denim that is difficult to weave even with the skills of experienced craftsmen using old-fashioned power looms, and cannot be mass-produced. From the perspective of replica vintage, it can be said to be the ultimate denim that sets a line.
The unique fabric with sparse unevenness and roughness creates a wonderful vertical fading the more you wear it, and it grows into a one-of-a-kind existence. In addition, it is woven loosely with ultra-low tension, so it is soft, fits well, and feels comfortable against the skin. That is Oni Denim.
Because there is a limit to production capacity, they basically do not advertise, do not have a website, and refuse all interviews or magazine appearances.